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Berchelt Wear® is the official store of the mexican professional boxer Miguel "Alacrán" Berchelt. During the end of 2020, Berchelt decided to start his own clothing brand before his World Champion fight in February 2021. The graphic direction was developed by designing an emblematic merch which the audience can be related with.
Project created and all the rights reserved by Viernes Media.
Photos: Alonso Ávila
Project
Year
Branding
2020
1/1
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